Wise-About-Weight | Logo / Identity

Lava New Media developed a brand new identity for Physicians Lifestyle Solutions’ Wise-About-Weight program. The project began with an extensive name development process that included project research and focus groups. The new logo needed to appeal to broad audiences and focus on the health benefits of losing weight. A bright and fresh color pallet was developed by Lava New Media to add visual interest to the final logo when used throughout all Wise-About-Weight marketing collateral.